Increase market share and explore untapped market segments with SECORA Innovation Methodology
- Gain market share using a systematic method to develop new products or services.
- Simulate the products and service delivery system.
The first stage of SIM involves determining the needs of customers using interviews, focus groups and surveys to gather data, with needs priority using Kano Analysis; translated into measurable parameters using Quality Function Deployment.
Once needs are identified, preliminary designs are developed and alternatives evaluated using methods such as Axiomatic Design and TRIZ.
We then develop a detailed design, create a simulation to predict design performance, and finally prepares control plans to identify potential design flaws. Design of Experiments, Taguchi Methods, Tolerance Design and Response Surface Methodology are used in developing and refining the detailed design.
We then pilot the new design, confirm customer requirements are met, and implement the new process, product or service.